Smokers are being encouraged to quit this No Smoking Day (March 13) to feel the benefits of better health and to reduce the risk of 16 types of cancer.
Fresh is running the Quit 16 campaign featuring the stories of ex-smokers Maggie Bratton and Tony Osbourne in the run up to No Smoking Day to highlight that smoking causes 16 types of cancer but that quitting reduces the risks. People can visit www.Quit16.co.uk to get started.
Ailsa Rutter OBE, Director of Fresh, said: "There are so many good reasons to quit smoking and it is too easy to put it off to another day. No Smoking Day is a perfect time to quit when thousands of other people will be stopping as well.
"Whether you are quitting on your own, with friends, work colleagues or your partner, stopping is the best thing you can do for your health, cutting your risks of heart disease, COPD and cancer. Most people who quit feel much better and save hundreds if not thousands of pounds a year.
"If you are just getting started or haven't tried to quit for a while, there are more options than ever before - from electronic cigarettes, to stop smoking medicines, and stop smoking services. You can also ask your GP surgery or local pharmacies about help to quit."
Dr Tony Branson, from the Northern Cancer Alliance, said: "Every cigarette pumps harmful chemicals into the lungs, and around the body. Many of these are known to damage DNA, stick to cells, harm cell repair and cause cancer.
"Although treatment for many cancers has improved enormously, many patients find it hard to speak clearly, swallow, eat or function normally again.
"Quitting smoking is the best thing you can do for your health and it is crucial to stop for good as soon as possible."
Besides lung cancer, smoking also causes cancers of the mouth, nasal cavities, pharynx and larynx, stomach, kidney, bowel, liver, pancreas, cervix, bladder and ovaries, oesophagus and ureter, as well as myeloid leukaemia.
For tips, details of local stop smoking support and free tools to quit, visit http://quit16.co.uk/. Or ask at your GP surgery or local pharmacy.
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'The treatment I have received from all the staff has been excellent and could you extend my thanks to them all. A very thankful and relieved patient'.
Patient, Dermatology Outpatients Department, University Hospital of North Durham